ContactlessNews | Contactless payment scheme enables loyalty via Facebook

Monday, May 9, 2011

By Jill Jaracz, Contributing Editor, AVISIAN Publications

In a bid to become the mobile payment platform of choice, Bling Nation has launched a social media element to its contactless Bling Tag offering. Introduced in October 2010, FanConnect is a rewards and loyalty application that intertwines contactless payments, social marketing and the ubiquitous Facebook page.

A Bling Tag is a contactless chip that affixes to a user’s mobile device to enable payments at the point of sale. When a purchase is made at a Bling-enabled merchant, the phone is tapped against a reader to initiate the transaction. User’s wishing to go beyond the payment experience can register their tag with Facebook. Each Bling tap is then emblazoned on their Facebook page for all their friends to see–something that can help a merchant market to loyal customers and their friends.

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