As part of a green initiative, and to compliment its new arena opening in late March, the Major League Soccer Red Bull team of New York has incorporated a new paperless ticketing system with the aid of contactless smart card technology.
The new system is designed to improve the customers’ experience and increase the speed of entering the arena, the smart cards will serve dual purposes - granting both arena access and purchase power at concessions and merchandise locations. The effort also reduces paper use by storing the ticket on the card instead of printing them.
Special turnstiles equipped with both smart card and bar code readers will be utilized to validate each of the cards authenticity and grant entry to the arena. In the beginning smart cards will only be issued to season ticket holders. Paper printed, bar code tickets will still be issued to fans who purchase single game admission.
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