Private equity deal worth more than US$8 billion establishes the ‘new’ chipmaker

By Andy Willliams, Contributing Editor

The best one-line description of the recent announcement about the sale of Philips Semiconductors to a private investment group? Business as usual. Everything that has come out of the sale announcement so far has indicated that the only thing different is the name, NXP, which, according to the company's marketers, is a play off "Next Experience."