The focus at Fargo Electronics is squarely on desktop ID card printers and consumables but some might be surprised to know that it is the consumables that make up the larger share of the company’s revenue. In a market where unit sales growth is relatively gradual, new revenue streams and ways to provide more to — and thus earn more from – existing customers is key. This is likely one reason behind Fargo’s new Print Security Suite. The other reason, as the company’s new tagline states, is “because your ID is only as secure as the system that creates it.”
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