Contactless Smart Cards, RFID, Payment, Transit and Security

Retailers turning to loyalty card schemes amid recession

Tuesday, July 20, 2010

The recession has lead a growing number of organizations to launch smart card-based loyalty schemes in hopes of boosting profits, according to hidglobal.com.

Smart loyalty cards come equipped with contactless technology to offer greater speed and security than ‘non-technology’ loyalty cards, says HID Global.

The consumer end hasn’t been as quick to pick up on the loyalty card trend, however. Recent research from Subway shows that there are currently £5.2 billion worth of unused loyalty card points in the UK alone.

To combat this, some retailers, such as WalMart, have begun “instant issuance” schemes, which involve the use of in-store printers to put loyalty cards in the hands of customers right then and there, encouraging more spending from the consumer and greater profit for the retailer.

Read more here. [end] 

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