The system’s hardware, the Velvet D-Holster, is compatible with iPhones, iPads and iPods and allows retailers to scan bar codes and provide smart card and magnetic swipe readers for customer payment and loyalty cards. It also offers a contactless processor to reduce the global payment cycle.

ILoveVelvet’s software, The Velvet Store, enables retailers to create a branded, enhanced in-store experience for customers. Retailers can offer “concierge shopping” to every customer, providing targeted promotions and recommendations based on past purchases. Cardholder information is protected by layers of security in the device as well as the repository aligned with PCI DSS expectations.

Additionally, retailers can access their entire catalog on the device, showing the customer items that may be of interest, as well as accessing details and sales pitches for each product. As a training tool, the software includes the ability to create quizzes for new inventory, ensuring that sales representatives are educated on all products.