Contactless Smart Cards, RFID, Payment, Transit and Security

Pittsburgh promotes new smart card transit system

Monday, December 7, 2009

The Pittsburgh Port Authority has selected Jones Worley Communications, an Atlanta-based marketing company, and Pittsburgh-based FSC Marketing Communications to help promote Pittsburgh’s new smart card-based transit system, according to the Atlanta Business Chronicle.

The two companies will work together to introduce smart card technology to the public and teach riders how to use the system.

The 18-month to three-year campaign is set to take off early next year.

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The Smart Card Alliance Transportation Council has published a white paper examining how the transit industry can best make use of NFC technology.

“One of the major challenges facing transit agencies today is how to capitalize on the ever-growing popularity of mobile phones with a solid mobile strategy,” said Transportation Council Chairman Craig Roberts. “This white paper builds on the knowledge base developed in earlier white papers to foster a greater understanding of NFC technology, explain its role in the transit industry, and shed light on key issues facing the transit industry in developing a mobile strategy.”

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Cubic Transportation Systems, distributor of the electronic transit Clipper card, has responded to the recent news of a Ph.D. student in IT Security allegedly breaking the encryption in Clipper and similar transit cards.

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The Jacksonville Transit Authority (JTA) experienced an overwhelmingly large amount of people signing up for the region’s new STAR smart payment card system, according to a local news brief.

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India transport operator Ahmedabad Janmarg Ltd. has launched a smart transit card for commuters traveling on the region’s bus system, according to ISO&Agent.

The agency began a six-month trial and August 2010 followed by a soft and silent launch in January 2012. The card is available now for a nonrefundable fee of 25 rupees ($.50 US cents) and allows commuters to travel for up to 100 minutes on one bus, for the minimum fare.

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The Peninsula Taxi Association (PTA) in South Africa has launched a electronic fare collection system, granting commuters cashless fare and discounts when using the newly developed contactless-enabled transit card, according to The Cape Times.

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The Maharashtra State Road Transport Corporation (MSRTC), the state run bus service in Maharashtra, India, has adopted a smart card ticketing system to replace its existing paper passes for transit buses.

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