Contactless Smart Cards, RFID, Payment, Transit and Security

Barclaycard launches iPhone game to promote contactless payments

Monday, July 6, 2009

Barclaycard has unveiled a free iPhone game, Waterslide Extreme, to coincide with the next airing of its Waterslide advertising campaign. The concept for the mobile game is taken from Barclaycard’s latest advertising campaign that demonstrates contactless payment.

The game, developed by fishlabs and Dare for Barclaycard, has nine levels with the objective to steer a character down an increasingly difficult waterslide in the quickest time whilst collecting points and avoiding objects along the way. Visitors to an Apple Store or ITunes can download the application for free from mid-July. [end] 

McDonald’s and Barclaycard are gearing up to launch NFC awareness campaigns aimed at spurring the adoption of contactless payment technology, according to MarketingWeek.

Barclaycard, which holds the highest share (71%) of the UK contactless market, reports that contactless transactions have doubled in the last year, but are still “nowhere near” where they want to be, according to Tom Gregory, Barclaycard’s head of digital payments.

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A new survey from Euro Kartensysteme shows that Germans are starting to embrace the idea of contactless and NFC payments.

Out of 1,040 Germans aged 18-59, 43% responded that they would like to make contactless payments if given the opportunity, of which 58% percent would make their payments with a debit card card, 41% with a credit card and 50% with an NFC phone.

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Ed McLaughlin, MasterCard’s head of Emerging Payments, has some good news for those waiting on NFC-enabled phones for contactless payments.

In an interview with Fast Company, McLaughlin said that he didn’t know of a handset maker who wasn’t working on integrating support for PayPass contactless payments.

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DeviceFidelity and SpringCard have unveiled moneto, a multiplatform mobile wallet solution for iPhone and Android users.

Much like DeviceFidelity’s In2Pay solution, moneto relies on a protective iPhone case equipped with an NFC-enabled microSD card. The moneto mobile wallet is powered by MasterCard PayPass technology and linked to a reloadable MasterCard prepaid card to enable contactless mobile purchases wherever PayPass is accepted.

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Barclaycard Global Commercial Payments has announced the launch of the UK’s first contactless corporate payment card.

All new cardholders can make purchases of £15 or under by simply holding the card over a reader. Aside from greater convenience for customers, the cards enable businesses to track all small transactions that until now were typically made with cash.

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Barclays and Barclaycard have teamed up with the London Community Gospel Choir to put a new spin on charitable donations this holiday season, reports Shiny Shiny.

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