There’s a number of things holding back near field communication, the lack of devices being number one or two on that list followed by the lack of a business case for mobile providers and financial institutions.
But some are moving past those obstacles. Major players in the payments industry are promoting near field communication stickers linked to prepaid accounts as an intermediate step toward paying with mobile phones.
MasterCard Worldwide has announced a deal with Alameda, Calif.-based Blaze Mobile Inc. to market the stickers, and Visa USA is working with Greenwood, Colo.-based First Data Corp. to popularize the GO-Tags that can take the form of stickers, pins, key fobs or wristbands.
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