Using NFC to track trade show attendees
ITN International aims to make conference and exhibit hall lead tracking easy, all with near field communication
Ivan Lazarev, president of ITN International, sees great potential for the bCard business and the way it works with NFC. The bCard – for business Card – was originally launched in 1999. Since then ITN International has grown to become a provider of mobile data management and information solutions for the event marketing industry. And ITN relies strongly on near field communication to get the job done.
“The bCard is based on smart card technology,” says Lazarev. “We basically designed a better mousetrap. It was a universal business card that could be used to create a unique digital ID linked to an account on the Web.”
The bCard is a contactless smart card that looks like a regular trade show badge, says Lazarev. But it’s a badge loaded with information that an NFC-compliant phone can retrieve by a simple wave of the phone within an inch of the badge.
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