Economy, standards stand in the way of NFC
2009 was supposed to be the year of NFC but problems persist
Initially, 2009 was supposed to be a year of progress for Near Field Communication. But with tough economic times on tap many commercial rollouts will be pushed until at least 2010.
The tough economy is just one obstacle in the way of widespread NFC deployments. The lack of devices remains a problem and a clear business model on how everyone will make money off the technology has yet to be figured out.
But for 2009 the economy will likely be the primary hindrance. “One of the things that was noticeable at the American Public Transportation Association conference last year was the absence of announcements about NFC happening in 2009,” says Jeff Fonseca, director of business development and sales for one of NFC’s founders, NXP Semiconductors.
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