Barclaycard highlights convenience message
Barclaycard’s new ad strategy will headline convenience, replacing its existing campaign in which celebrities used the card to evade sticky situations.
The ads, which will also be shown in movie theaters, feature an office worker taking off his clothes and getting into a water slide, which he rides on his commute home. During his journey, the commuter uses a contactless Barclaycard to tap his way through subway system gates and buy groceries.
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