Contactless Smart Cards, RFID, Payment, Transit and Security

Sony with others, forming a FeliCa marketing company

Friday, November 30, 2007

Sony Corp, Gourmet Navigator Inc, Dai Nippon Printing Co Ltd (DNP), Mitsui & Co Ltd and Tanseisha Co Ltd have agreed to establish the joint company, “FeliCa Pocket Marketing” for “FeliCa” contactless IC cards. The five companies have already signed an agreement hoping to starting the new company in January 2008. With Sony providing 60% of its capital, the new company will aim to promote the use of “FeliCa Pocket” contactless IC cards for many diverse functions. Currently, companies that want to use FeliCa had to purchase a FeliCa Pocket-dedicated terminal and analyze consumers’ use and satisfaction by themselves. The new company will lease FeliCa Pocket terminals to organizations, as well as analyze and offer necessary marketing information. The new company will also sell IC cards with FeliCa Pocket capabilities, according to Tech On[end] 

Interactive Health Technologies, an Austin, Texas-based provider of digital fitness systems, has added NFC technology from Sony to its Spirit System school fitness program.

Now available to schools across America, Spirit System enables schools to track students’ physical activity and fitness progress through NFC-enabled Spirit Heart Rate Monitor devices equipped with Sony NFC Dynamic Tag (FeliCa Plug) technology. To log their fitness information, students simply tap the heart monitor against an NFC reader.

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The NFC Forum has announced that it will host a Solutions Showcase following its Members Meeting in Frankfurt, Germany on Feb. 8.

This inaugural event will see six NFC Forum member companies demonstrating their NFC-enabled products and services. Presentations will include:

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Sony has unveiled a new line of NFC Xperia SmartTags that can be used with NFC-enabled phones to perform a variety of functions, according to CNet.

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Sony has revealed its new NFC-enabled Xperia S smart phone at the Consumer Electronics Show in Las Vegas, according to ITProPortal.

The inaugural handset in Sony’s new line of NXT smart phones (as in “NeXT” generation), the Xperia S features a 1.5GHz dual-core processor, a 12MP camera, HDMI connection, 32GB of internal flash storage space and a 4.3-inch 720 x 1280 pixel display in addition to NFC.

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When Blackboard deploys Sony’s FeliCa contactless smart cards, the credentials have two areas, one that is a secure area where payment and physical access control transactions take place and an open area where the school can add its own applications, says Jun Shionozaki, technical consulting manager, FeliCa Business Division at Sony.

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Sony has announced that its Tablet S and Tablet P mobile devices will soon support the newest Android 4.0 “Ice Cream Sandwich” operating system, according to TG Daily.

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