Contactless Smart Cards, RFID, Payment, Transit and Security

McDonald's previews new system using cell phones to place orders and pay

Monday, September 17, 2007

McDonald's RFID Reader on PnoneMcDonald’s has teamed up with SK Telecom to offer a new way of ordering. The new ordering scheme, which uses RFID was unveiled at a McDonald’s in western Seoul. According to an article in The Korea Times, customers have to first download a program to their handsets using SK Telecom’s Nate mobile Internet service in order to use the system. Once inside McDonald’s, each table has an RFID enabled menu as well as an RFID reader that plugs into the handsets. Customers plug the reader into their mobile phones, and point them at the item on the menu that they wish to eat or drink. The bill is then charged through the mobile phone and when the meal is ready, the system sends a text message to the phone so the customer can pick up the ready tray at a designated counter. [end] 

McDonald’s and Barclaycard are gearing up to launch NFC awareness campaigns aimed at spurring the adoption of contactless payment technology, according to MarketingWeek.

Barclaycard, which holds the highest share (71%) of the UK contactless market, reports that contactless transactions have doubled in the last year, but are still “nowhere near” where they want to be, according to Tom Gregory, Barclaycard’s head of digital payments.

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Utah-based FotoPunch has developed technology that can turn a cell phone into a time clock for use in corporate time management functions, such as attendance, employee location and employee identity.

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Austrian mobile operator A1, a subsidiary of Telekom Austria Group, has teamed up with PayBox Bank to trial NFC mobile payments at select McDonald’s restaurants and Merkur supermarkets.

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U.K. mobile operator Orange has announced that it will expand its Quick Tap contactless payments service to NFC-enabled Android handsets, according to The Telegraph.

Originally available only on the Samsung Tocco and Samsung Wave 578, Quick Tap lets users make contactless mobile purchases of up to £15 at nearly 70,000 retailers around the U.K., including McDonald’s, Subway and Prêt a Manger.

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Samsung is looking to use NFC-enabled mobile access credentials in place of ID cards for workers at its Suwon, South Korea offices.

According to The Verge, the new system would enable Samsung employees to tap their phones against a reader to access their building and other secure areas, rather than present a traditional ID card.

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Virgin Mobile has set a May 15 launch date for the LG Optimus Elite, the first device in the operator’s lineup to feature NFC and Google Wallet.

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