Misconceptions about RFID and contactless in America continue to challenge the industry as it tries to grow. According to the San Jose Mercury News, the European Union recently decided not to impose any RFID-focused legislation, and would allow the industry to govern itself. Many feel that proposed legislation in California limiting RFID/contactless will be just like the other regulated technological mandates: often ineffective or outdated by the time they become law. Just like the attempts to regulate e-mail spam. ![[end]](/resources/bullet/contactlessnews-4.gif)
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Proxama has announced the release of a new NFC poster campaign to support the launch of the latest season of VH-1’s ‘Basketball Wives.’ Fans of the show will be able to tap their NFC-enabled phones against the posters to instantly receive an exclusive trailer for the new season as well as a link to the show’s Facebook page. read more »2012 is predicted to become a “tipping point” for RFID technology in the retail sector, according to a new study from the VICS Item-Level RFID Initiative (VILRI). read more »Event planners at the Glastonbury contemporary performing arts festival are considering the use of electronic RFID wristbands at next year’s hosted event, according to Spacelab. read more »Proxama, Blue Bite and Tapit are joining forces to form the NFC World Alliance, an organization designed to promote the development of NFC as a mainstream marketing tool. read more »MarketResearch.com has released a new report predicting that approximately 46% of all mobile phones will be NFC-enabled by 2016 – up from just 5% in 2011. read more » |
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