Contactless Smart Cards, RFID, Payment, Transit and Security

Innovative new card form factors revolutionize look, shape, and function

Thursday, May 17, 2007


Whether in the form of a football, a brand logo, or a keychain-ready miniaturization, different card shapes are battling the traditional ‘CR80’ or ‘ID1’ format for market share. Even watches, cell phones, and key fobs are joining in the game. But as long as ATM machines and many mag strip readers are geared for only one card shape, the common 3.370” x 2.125” rectangular form factor will continue to maintain its unimaginative grip on card users.

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Arizona State University, Tempe, and the state’s largest privately-held bank have partnered to implement a MasterCard student ID for students and faculty. Labeled the Pitchfork ID after the school’s nickname, the Sun Devils, the MasterCard is intended to function as a check card and student ID, enabling access to dorms, recreation centers and meal plans.

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