Produce Grower Taps Manhattan Associates
A California produce company which has delivered tree fruit and grapes to grocery store shelves for more than 50 years tapped RFID technology as one of its 21st century moves to increase its order accuracy while getting a better handle on inventory. The result will be a better quality product for its retail and wholesale customers.
Established in 1943 as a partnership between a grower, a marketer, and a wholesaler, Ballantine Produce is headquartered in Reedley, Calif. in the San Joaquin Valley, the state’s top agricultural producing region.
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