Casino owners may become the newest members of the RFID bandwagon. They show a keen interest in the technology as a way to track customers from the moment they hit the gaming tables. And the purchase of two patents by a large manufacturer shows they will not miss out on the 21st century technology.

Shuffle Master, a gaming supply company headquartered, in Las Vegas, Nevada, recently purchased two RFID-related patents for $12.5 million. Like its name indicates, the company specializes in providing utility products to casinos, such as automatic card shufflers. But it also carries its own proprietary table games for casinos. The patents’ seller was Enpat, a licensing agent for the inventors, explained Paul Meyer, Shuffle Master’s president and chief operating officer. “We did a lot of due diligence. We looked at over 400 patents to make sure we identified the correct ones,” he added.