Ask the Experts: Rom Eizenberg, Director of Marketing and Business Development, Precision Location Systems
Rom Eizenberg is the Director of Marketing and Business Development at Precision Location Systems of Tel Aviv, Israel and Milan, Italy. The company specilizes in identification, location and control technologies for the asset management market.
Your company uses cameras and RFID together to increase the accuracy of asset tracking systems. What prompted the development of this technology?
Working in the industry from its infant days, we found that using simple one-way RF beaconing tags (as common in the market today) simply won’t do it. The limitations of RF triangulation basically forbid high accuracy location when a 95% accuracy success rate and reasonable price tests are implemented. It just doesn’t work. We searched for a frequency that would give us low-cost, sub-meter accuracy. We found our solution with optics and the very short waves spectrum, combining them with traditional RF.
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